Luis is the founder of Iconico Campaigns, a company that strengthens organizations dedicated to addressing social inequities. A native of Mexico, Luis has been a prominent advocate with immigrant communities, leading campaigns and coalitions across the nation. In 2008, he gained valuable insights into electoral organizing during his time with the Obama campaign. He now applies this knowledge, along with technology for volunteer engagement, to all his community engagement and advocacy work. As a long-time expert in family and community engagement, Luis has designed organizing and leadership development models for both domestic and international organizations and school systems. In 2016, he played a critical role as Nevada's Democratic Coordinated Campaign Field Director, contributing to significant victories in the state legislature, electing the first Latina Senator, and delivering the state to Hillary Clinton. Following the election of Donald Trump, Luis shifted his focus to building political infrastructure with communities of color in Arizona. He founded organizations like Instituto, which serves as a national model for capacity building among non-profits engaging BIPOC communities. In recent years, Luis has launched two new initiatives: ALL in Education, a group dedicated to increasing Latino representation in decision-making positions in education, and Rumbo, a project aimed at developing a people-centered climate adaptation plan for the Sonoran Desert. Luis actively serves on several boards, including Equis, the Desert Botanical Garden, the Arizona Donor Alliance, and chairs the board at TNTP.